Web analytics provides data to drive better decisions and improve results
Boost your digital sales with a data-driven approach. Our business-focused web analysts collect, visualize, and analyze data, empowering you to make better decisions and grow your business effectively.
Measure, so your marketing isn’t just guesswork
Web analytics involves tracking and analyzing website visitors, making it an integral part of your website and digital marketing efforts. It provides insights into the profitability of your marketing and the behavior of your website visitors. Who visits your site? Which channels bring them there? What paths do they follow, and what actions do they take?
Without visitor tracking, measurement, and analysis, you’re operating on guesswork. This makes it impossible to reliably improve marketing efforts.
Incorporating measurement processes into all aspects of digital marketing as early as possible ensures high-quality data from the start. It also allows you to account for the unique characteristics of your business when designing a comprehensive measurement strategy.
Gain insight into customer acquisition costs, trends, and opportunities through data
SDM’s measurement framework encompasses all your marketing activities. We use the collected data not only to maximize the return on your advertising but also to support the holistic development of your business.
At SDM, measurement goes beyond website and marketing metrics to focus on numbers that truly matter for your business. These include leads, closed deals, and customer acquisition costs.
Our web analytics solutions are built around your business goals, ensuring reliable data collection and clear, visualized reporting. This allows you to easily identify areas for improvement, recognize trends, and track progress toward your objectives.
Measure: The Foundation of the MRACE® Model
Trust in data
High-quality web analytics is the foundation of digital marketing development
Monitor trends
Use data-driven insights to plan effective actions
Conduct reliable tests
Allocate budgets to activities that generate measurable results
Drive holistic growth
Leverage data to develop your business comprehensively
Define metrics based on awareness levels
The metrics you measure must align with both the campaign goal and the customer’s awareness level. For example, in Reach-level advertising targeting problem-aware audiences, the primary metric shouldn’t be a hard conversion like purchases. Instead, it should match the campaign’s goal, such as driving high-quality traffic to targeted content.
For a Convert-phase campaign, the goal is to increase purchase intent among product-aware or fully aware customers. In this case, relevant metrics include purchases, their value, or metrics like ROAS (Return on Ad Spend).
SDM’s web analytics solutions and services
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High-quality data allows you to continuously improve your online services. Today, many marketing channels use AI-driven solutions that either amplify success or magnify errors. The quality of your data is critical when training AI, making reliable data essential for achieving accurate and effective results.
Amplify success: The impact of AI on measurement
AI-driven solutions either amplify success or magnify errors, making the quality of data critically important when training AI systems.
Key factors to consider in web analytics for AI include the quality and quantity of data. The better and more abundant the data provided to AI, the higher the quality of results and the more accurate insights that can be generated.
Another crucial aspect of web analytics influenced by AI is data processing, such as detecting anomalies in large datasets. However, AI cannot replace the added value of a web analytics expert. AI may lack the ability to fully understand context and company-specific nuances, such as seasonality and customer behavior. Additionally, matters related to data security require the continued involvement and expertise of web analytics professionals.
Web analytics in the MRACE® framework
At SDM, everything we do revolves around analyzing available data and identifying improvement actions. Measurement is, therefore, an essential part of every digital channel.
We define key performance indicators (KPIs) for every stage of the buying process, ensuring that each phase of the RACE model has its own expectations and metrics. Our primary goal is to direct resources toward activities that deliver the best results. Ultimately, we aim to ensure that all marketing channels work together to achieve your business objectives.
Using collected data, we identify problem areas on your website from the perspective of your potential buyers. This includes both technical functionality and potential obstacles in the customer journey.
Every marketing campaign is an investment, and you expect a return. Web analytics allows us to understand which channels provide the best return on investment, enabling us to make informed decisions about how to allocate your marketing budget most effectively.
To derive meaningful insights from web analytics, we need to understand your business thoroughly. The better we understand your operations, the more valuable insights we can provide.
Our goal is to illustrate the complete picture of your digital business, select the most important metrics, and drive continuous improvement through testing. Ongoing development of web analytics is the key to long-term success.
Contact us
Ready for better marketing results? Reach out to us, and we’ll get in touch soon. Share your company’s needs and we’ll start crafting tailored solutions.
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