Marketing automation makes your marketing more timely and effective
The importance of timely and personalized marketing has never been greater, as your customers are constantly bombarded with messages. They won’t read, click, or engage with content unless it feels relevant to them and their current needs. This is why marketing must be both personalized and timely.
With marketing automation, your potential customers become more ready to buy, and your existing customers become more engaged and loyal.
Marketing automation scales personalized marketing
Automation collects data, segments your contacts based on that data, and sends them timely messages. When a contact responds to your messages as desired or performs specific actions on your website, they can be converted into a sale.
In e-commerce, this might mean offering the right discount at the right time, while on a lead-generation site, it could involve a timely follow-up from your sales team. Marketing automation warms up cold contacts, guiding them toward a purchase decision.
Marketing automation aligned with the MRACE® model
Automate routine tasks to increase efficiency and scalability
Segment your contact lists to enable more personalized marketing
Send timely, personalized messages to maximize results
Collect first-party data from your contacts to continuously improve your marketing efforts
From leads to customers, and customers to loyal clients
With marketing automation, we guide potential customers through the consideration phase toward a purchase decision. After the purchase, automation is used to foster customer loyalty and engagement.
Aligned with the MRACE® model, we support the customer’s buying decision by delivering the right content at the right time through emails, SMS, pop-ups, chatbots, and other marketing technologies.
The automation adapts based on the customer’s responses, ensuring they receive neither too many nor too few messages. Most marketing automation operates behind the scenes, analyzing customer interest tirelessly and enabling timely delivery of relevant messages.
Marketing automation doesn’t replace your entire marketing operation. Instead, it eliminates repetitive tasks, scales personalized marketing, and enhances sales processes. It works best when your business consistently produces high-quality content or your e-commerce site features well-written product descriptions and comprehensive categorization.
Our marketing automation services
Marketing automation audit
Do you want to evaluate your current marketing automation setup? Are you looking for improvement suggestions or insights into potential problem areas?
Marketing automation for E-commerce
E-commerce customers expect support and information 24/7 to help them make purchasing decisions, as online stores are always open.
Discover how you can increase sales, average order value, and the number of returning customers by utilizing marketing automation.
Marketing automation for longer sales processes (B2B and B2C)
Some purchases take time—sometimes even years. Marketing automation is crucial for businesses that need to remain their leads’ top choice throughout the entire buying journey.
Ask more about our marketing automation services for lead-generation websites.
Why our clients utilize marketing automation
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Marketing automation systems collect extensive data on potential customers, enabling personalized and targeted messaging to guide them toward a purchase decision.
We assess your current situation and provide free improvement suggestions
Are you interested in implementing marketing automation but unsure how to proceed or which system to choose?
Our experts have experience with nearly all of the industry’s most popular marketing automation platforms, catering to e-commerce, B2B, and B2C businesses. We’re here to help you build a marketing automation solution tailored to support your goals!
Why work with SDM?
At SDM, we recognize the importance of marketing automation as part of a balanced digital marketing strategy. That’s why we integrated it into our service offering early in the industry’s development.
Our experts have extensive experience with a wide range of platforms, including:
ActiveCampaign, Salesforce Marketing Cloud Account Engagement (formerly Pardot), HubSpot, Klaviyo, Custobar, Marketo, Mailchimp, Brevo, Drip, and Omnisend. If you’re using a different platform, don’t worry—we always evaluate the feasibility of collaboration on a case-by-case basis.
By choosing us as your marketing automation partner, you’ll gain an active collaborator dedicated to advancing your marketing automation and driving your business forward. We don’t rest on our laurels; we’re genuinely committed to helping you achieve your goals and grow your business.
If you’re looking for expert guidance to boost your marketing results and reach your business objectives, don’t hesitate to reach out!
Contact us
Ready for better marketing results? Reach out to us, and we’ll get in touch soon. Share your company’s needs and we’ll start crafting tailored solutions.
Strategic marketing model
Read how we create strategic digital marketing that delivers immediate results while increasing your brand’s long-term appeal.
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