Blog

You have arrived to Finland’s largest digital marketing library.

Here you will find over 500 articles on digital marketing, each written by an expert in that area of ​​marketing. Whether you seek insight into your marketing or direct action measures — you can find the resources you need in our blog.

We wish you pleasant reading experiences because we write these for you.

    • A/B testing
    • Conversion rate optimisation

    What is A/B testing, and how does it work in the MRACE® model?

    A/B testing helps identify the most effective combinations for different marketing channels.

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    • Conversion rate optimisation
    • E-commerce
    • Website

    Conversion rate optimisation – what it is and why it matters?

    Conversion rate optimisation (CRO) is all about maximising the results of your existing marketing efforts by turning more website visitors into customers. If your website gets plen…

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    • Search engine optimization

    What is search engine optimization (SEO)?

    Master the key principles of search engine optimization or SEO including technical implementation, site content, and external factors, such as domain authority.

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    • Social Media

    Multichannel Marketing in Social Media Advertising – Why Does It Pay Off?

    Multichannel marketing – a familiar concept to digital marketers, or is it? Read on to discover why channel synergy is essential.

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    • General

    The digital marketing best-seller book from Finland is now available in English

    Through the book Finnish marketing expertise can be utilised globally

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    • Search engine optimization

    Why is your webpage not at the top of Google search?

    In this blog post, we focus on the reasons why your site does not get good results in search engines, even though the site is ready to serve the visitors and eventually even conver…

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    • Visual design

    Why is it important that your digital brand is a consise totality?

    Even if you don’t have time to read the full text on social media or a Google Ad, you’ll already notice from the colors and visuality whose ad it is. Why is that? You w…

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    • Content marketing
    • Digital Marketing
    • General
    • Marketing
    • Website

    Your marketing results depend on your web content

    Why does the content on your website determine the results of your marketing? Your account’s journey towards purchase always starts with an ad or a search result, from where …

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    • Search engine optimization

    Why SEO is important for strong brands?

    Well-executed search engine optimization (SEO) improves search engine coverage of a website and increases its traffic. However, search engine optimization can achieve much more tha…

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    • General

    Why constant optimization of Google Shopping products is vital to your marketing?

    As we already know, the current state of the world is increasingly getting people online, which is also increasing the demand for online shopping. If you are not already using Goog…

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    • Digital Marketing
    • Facebook
    • General
    • Instagram
    • Social Media

    What to automate in social media marketing – and why?

    Where do ads appear on our social media feeds? What is behind every Facebook or Instagram ad, every image selection and every action prompt? An digital advertising professional? No…

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    • Content marketing
    • Search engine optimization

    What is content marketing?

    Do you know why Michelin stars are distributed to fancy restaurants and what they have to do with the tire brand of the same name? This is not a coincidence, but an example of very…

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