Blog
You have arrived to Finland’s largest digital marketing library.
Here you will find over 500 articles on digital marketing, each written by an expert in that area of marketing. Whether you seek insight into your marketing or direct action measures — you can find the resources you need in our blog.
We wish you pleasant reading experiences because we write these for you.
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Lue lisää- Conversion rate optimisation
- E-commerce
- Website
Conversion rate optimisation – what it is and why it matters?
Conversion rate optimisation (CRO) is all about maximising the results of your existing marketing efforts by turning more website visitors into customers. If your website gets plen…
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Lue lisää- Search engine optimization
What is search engine optimization (SEO)?
Master the key principles of search engine optimization or SEO including technical implementation, site content, and external factors, such as domain authority.
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Lue lisää- Social Media
Multichannel Marketing in Social Media Advertising – Why Does It Pay Off?
Multichannel marketing – a familiar concept to digital marketers, or is it? Read on to discover why channel synergy is essential.
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Lue lisää- General
The digital marketing best-seller book from Finland is now available in English
Through the book Finnish marketing expertise can be utilised globally
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Lue lisää- Search engine optimization
Why is your webpage not at the top of Google search?
In this blog post, we focus on the reasons why your site does not get good results in search engines, even though the site is ready to serve the visitors and eventually even conver…
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Lue lisää
- Visual design
Why is it important that your digital brand is a consise totality?
Even if you don’t have time to read the full text on social media or a Google Ad, you’ll already notice from the colors and visuality whose ad it is. Why is that? You w…
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Lue lisää
- Content marketing
- Digital Marketing
- General
- Marketing
- Website
Your marketing results depend on your web content
Why does the content on your website determine the results of your marketing? Your account’s journey towards purchase always starts with an ad or a search result, from where …
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Lue lisää
- Search engine optimization
Why SEO is important for strong brands?
Well-executed search engine optimization (SEO) improves search engine coverage of a website and increases its traffic. However, search engine optimization can achieve much more tha…
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Lue lisää
- General
Why constant optimization of Google Shopping products is vital to your marketing?
As we already know, the current state of the world is increasingly getting people online, which is also increasing the demand for online shopping. If you are not already using Goog…
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Lue lisää
- Digital Marketing
- General
- Social Media
What to automate in social media marketing – and why?
Where do ads appear on our social media feeds? What is behind every Facebook or Instagram ad, every image selection and every action prompt? An digital advertising professional? No…
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Lue lisää
- Content marketing
- Search engine optimization
What is content marketing?
Do you know why Michelin stars are distributed to fancy restaurants and what they have to do with the tire brand of the same name? This is not a coincidence, but an example of very…
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Lue lisää
- Sales
What is B2B-sales in the 2020s? See six examples
The most common terms B2B and B2C in the world of sales and their definitions remain the same over time. However, the ever-changing world shapes their processes and best practices….
