Marketing strategy positions your company to win in your chosen market
Do you want to make your marketing more strategic and effective? Are you looking for ways to stand out from competitors, reach the right audiences, and create long-term demand for your brand?
Our approach to building winning marketing strategies is based on the comprehensive Market-Value-Growth model, which delivers results regardless of company size or industry. With this strategy, your marketing becomes a unified, goal-oriented effort that drives your business objectives forward.
Leave competitors behind and drive growth with a strong marketing strategy
When more is demanded from marketing, it’s time to sit down at the strategy table.
A strong marketing strategy eliminates uncertainty in marketing leadership and execution while paving the way for exceptional results. Our comprehensive marketing strategies are developed through three key phases:
Market understanding: We deepen your understanding of the market, its changes, and the position worth pursuing. By analyzing customer behavior, competitors, and technological opportunities, we lay the foundation for strategic work. We refine customer insights through buyer personas, evaluate competitors’ marketing both qualitatively and quantitatively, and identify your genuine competitive advantages.
Value propositions and goals: We turn your competitive advantages into value propositions and key messages that resonate with your target audiences. We also clarify goals to align your organization and marketing toward strategically important actions. The focus is on effectively communicating the value of your business, products, and services—reaching customers, sparking their interest, and driving purchases. At this stage, we also create a plan for measuring digital marketing’s impact on business growth.
Channels and digital buyer journeys: We define complementary roles for marketing channels and concepts while selecting strategic priority channels. As part of the channel strategy, we map customer purchase journeys, create content plans, and finalize metrics that enable data-driven decisions and continuous optimization.
A marketing strategy starts with market understanding
Every strategy begins with a deep understanding of the market, customers, and competitors. We gather and analyze data from multiple sources to ensure the strategy is built on facts, not assumptions. This allows us to focus marketing efforts on what truly matters.
Creating superior value for target audiences Is key
Defining a compelling value proposition and key messages is essential. These must be based on genuine competitive advantages and address target audiences’ needs better than competitors. This ensures that marketing communicates meaningful value to your audience.
Strategy aligns goals, actions, and measurement
A solid strategy sets clear marketing goals and metrics. It defines concrete actions to achieve these goals and prioritizes resources accordingly. Continuous measurement enables agile optimization along the way.
Adapting to changes in buying behavior
Customer purchase behaviors are constantly evolving. A marketing strategy must stay current, leveraging new technologies like AI and marketing automation. The goal is to meet customers in the right channels at the right moment.
Strategy Is a continuous process, not a static document
A marketing strategy is not set in stone—it must be regularly evaluated and updated. As markets, trends, and technologies evolve, the strategy must adapt. Continuous data-driven optimization and learning are the foundation of effective strategy work.
7 steps to creating a strong digital marketing strategy
Download a foundational guide to creating a strong digital marketing strategy that aligns with your business goals and builds long-term demand.
Download the guide
Getting things done
Four time Agency of the Year in Finland
Generating annually over 340 M€ in total sales for our clients
Delivering over 300 000 conversions a month
Driving over 5 million website visits a month
Our proptietary MVG-MRACE® model taught in universities
Comprehensive solutions aligned with your goals
- Strategy: We build a strategic understanding of your market, target groups, and competitive advantages. We define the roles of digital marketing channels and prioritize key areas.
- Value propositions and messaging: We clarify your value propositions and key messages that differentiate you from competitors and inspire customers to act.
- Goals & measurement: We refine marketing objectives and set clear metrics to identify opportunities for improvement and enable data-driven decision-making.
- Multichannel digital marketing: We integrate individual marketing channels into a cohesive sales-supporting system. We have deep expertise in all the important channels and our 70+ digital sales and marketing experts collaborate closely to form teams that precisely meet your needs. Our tactical offering covers paid and organic social media, search engine marketing and optimization, content in all formats, visual design, measurement and analytics.
- Continuous development: We improve our clients’ digital marketing through agile methods, providing data-driven insights to enhance performance further.
Our digital sales and marketing processes are powered by the MVG-MRACE® model, which enables systematic strategic marketing management, measurement, and development.
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Strategic marketing model
Read how we create strategic digital marketing that delivers immediate results while increasing your brand’s long-term appeal.